Best Buy: Toshiba Ultrabook on an Airplane
This ad is an attempt at a use case. The better ad would have been less drama and more actual real life situation. A mother pulling out an iPad, handing it to her child, and her child plugging in. Soft textures in the background, close portrait shots of it in use. If you’re going to move away from a heavy piece of machinery into a thinner, more functional product, show the one kids are actually using. Don’t sell us on a product that fails your own use case.
