BOBS from SKECHERS
Ads are nothing more than reflections of the products they serve. It’s unfortunate to see another ad emphasizing that a competitor exists and that the ‘larger’ brand cannot compete.
Breaking down the ad, there are two incongruent elements at play- environment and social awareness. The product reflects one while the ad displays the other. If a company is trying to be socially aware, showcase it. Don’t show three young girls traversing through the springs and woods. Ideally begin by showing me who is directly benefitting from my purchase.
It would better serve Skechers to deliver a more authentic product with a more authentic advertisement. If they want to make a difference, make a difference. Start by offering free pairs of shoes with any purchase, not just one specific line of shoe.
