Cheetos meets Geico. Who’s the target? Who’s the demo? Who are they reaching to? Kids? Athletes? Everyone? I actually prefer open ads with no target demographics. Why limit your spectrum?
In this case they’ve gone broad enough to effectively exclude everyone. Your interest might be piqued, but that’s simply because it’s new and now in front of you. Literally an ad showing nothing but MiO in water would have had the same effect as this ad.